Rovaniemi is lovely.
It’s iconic.
It’s Santa’s “official” hometown.
It’s also… completely flooded from November to early January.

Families, buses, long lines, sold-out activities, €450 reindeer rides, and prices that make reindeer reconsider their life choices.

If you're dreaming of Christmas magic without the stampede, Scandinavia is full of places that feel just as magical — sometimes more.

We’ve spent winters all over the Arctic — Kiruna, Abisko, Luleå, Alta, Tromsø, Svalbard, and Finnish Lapland (outside Rovaniemi) — and there are SO many places where the Christmas vibes are strong, the Northern Lights are bright, and the prices are (slightly) less terrifying.

And if your kids are begging for Santa, we’ve included a bonus a bit further away… but definitely off the beaten path!

Here are the best Rovaniemi alternatives, and what makes each special.

You’ve seen the photos. The swirls of green and purple. The ice hotels and starry skies. But how do you actually plan a Northern Lights trip in Europe without blowing your budget, freezing your face off, or ending up in the wrong place at the wrong time?

We’ve chased the aurora across Scandinavia and beyond — from cozy Finnish cabins to Swedish frozen lakes. We’ve waited hours in the cold, sometimes with a reward and sometimes with nothing except frostbite. We’ve tested apps, gear, and all the local tips we could get.

So, here’s our not-boring, fully practical guide to the best places to see the Northern Lights in Europe — and how to pick the one that matches your vibe.

We were looking for a nature destination with whimsical, dramatic landscapes for our unofficial wedding. Iceland had gotten way too popular, and the Lofoten Islands seemed to be next…

We found the perfect Faroese photographer, so we decided to travel to the Faroe Islands to symbolically get married, and, of course, explore this one-of-a-kind destination!

Will you join us on an unforgettable trip to the Faroe Islands?

Spoiler alert: A very famous character died there!

Spoiler alert: You won’t find Mykonos or Ibiza here. This is a deeply biased, highly personal list of European beaches we’ve actually been to — and loved enough to forget our towels (and sometimes swimsuit) for. And don’t expect just sea, sun and sand! From lava-black shores in Iceland to dreamy coves in Sardinia, here’s where to go if you’re looking for irresistible landscapes and sweet solitude (well, at least off season).

We’ve scouted Europe’s most overlooked corners again — these are the places we’ll be talking about in 2026.

Let’s be honest — over-tourism is real, and sometimes, you just want to escape the crowds and find a place that still feels undiscovered. At least, we do, and this is why we always prefer going off the beaten path. The kind of spot where you don’t have to queue for an overpriced coffee or jostle with selfie sticks just to catch a glimpse of a landmark. It’s also a more sustainable approach to traveling!

And while we do visit famous destinations, we’re all about the hidden gems, the places that still have that raw, unfiltered magic. Here’s our hand-picked list of underrated destinations for 2026 — places we’ve actually been, places we love, and places you should definitely add to your travel plans.