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10 Magical Alternatives to Rovaniemi (Without the Crowds)
Rovaniemi is lovely.
It’s iconic.
It’s Santa’s “official” hometown.
It’s also… completely flooded from November to early January.
Families, buses, long lines, sold-out activities, €450 reindeer rides, and prices that make reindeer reconsider their life choices.
If you're dreaming of Christmas magic without the stampede, Scandinavia is full of places that feel just as magical — sometimes more.
We’ve spent winters all over the Arctic — Kiruna, Abisko, Luleå, Alta, Tromsø, Svalbard, and Finnish Lapland (outside Rovaniemi) — and there are SO many places where the Christmas vibes are strong, the Northern Lights are bright, and the prices are (slightly) less terrifying.
And if your kids are begging for Santa, we’ve included a bonus a bit further away… but definitely off the beaten path!
Here are the best Rovaniemi alternatives, and what makes each special.