You can’t understand Finland without sauna. You can’t understand winter without cold water.

Put the two together and something very real happens — your body resets, your mind quiets, and winter suddenly feels less like something to endure and more like something to enjoy. Yes, enjoy! For us, it feels like a high.

That’s what we experienced with StayLapland. We’ve done saunas before. We’ve done winter trips before. But it was my friends’ first ice dip. And I’m pretty sure they got as hooked as us!

In the Nordics, sauna isn’t a “wellness activity”— it’s a way of life.

Ready to dive in?

We’ll say this upfront: we usually don’t do northern lights tours.

We’re perfectly happy standing alone in the dark, refreshing forecasts, watching cloud maps like it’s a second job, and waiting patiently for the sky to make up its mind. That’s our normal rhythm.

But this Rovaniemi trip with my friends came with a few complicating factors.

We didn’t have a car. Clouds were threatening every single evening. One of my friends had never seen the northern lights. And we were staying close enough to the city that light pollution was always lurking in the background. Add a short stay to the mix, and suddenly “we’ll figure it out ourselves” starts feeling less noble and more risky.

So we booked a tour. And honestly? We’re really glad we did.

Rovaniemi in winter is… a lot.

Within about five minutes of arriving, you’ll see it: tour buses unloading at industrial speed, groups moving in formation, and yes — at least one fully grown adult dressed as an elf, enthusiastically herding people toward Santa Claus Village like it’s a festive airport security line.

But if you’re the kind of person who quietly backs away from crowds, prefers snow over shopping bags, and suspects that Lapland might have more to offer than a receipt printed with reindeer on it — good news. It absolutely does.

This article is about winter activities in Rovaniemi that don’t involve Santa. Think ice hotels that melt in spring, national parks where trees look like they’ve given up on physics, saunas followed by holes cut into frozen lakes, and nights spent waiting quietly for the sky to decide whether it feels like showing off.

We’re unapologetically in favor of slow travel. Fewer places, more time. Staying somewhere long enough to notice how the light shifts, how silence settles in, how weather quietly dictates the pace. In the Arctic, less is often more: winding down in a sauna after a day outside, waiting for the northern lights, watching the snow fall, enjoying a “fika” by the fire.

But we also know reality.

Time off is limited. Flights and hotels aren’t cheap. And winter travel in Lapland adds friction whether you like it or not. So this guide is about experiencing Lapland well in one week — without rushing, without backtracking, and without pretending the Arctic is smaller or easier than it is.

If you’ve got more time, perfect. Stay longer.
If you’ve got seven days, this is how to make them count.

Rovaniemi is lovely.
It’s iconic.
It’s Santa’s “official” hometown.
It’s also… completely flooded from November to early January.

Families, buses, long lines, sold-out activities, €450 reindeer rides, and prices that make reindeer reconsider their life choices.

If you're dreaming of Christmas magic without the stampede, Scandinavia is full of places that feel just as magical — sometimes more.

We’ve spent winters all over the Arctic — Kiruna, Abisko, Luleå, Alta, Tromsø, Svalbard, and Finnish Lapland (outside Rovaniemi) — and there are SO many places where the Christmas vibes are strong, the Northern Lights are bright, and the prices are (slightly) less terrifying.

And if your kids are begging for Santa, we’ve included a bonus a bit further away… but definitely off the beaten path!

Here are the best Rovaniemi alternatives, and what makes each special.

If you're planning a winter trip to Lapland, you're probably torn between magical Rovaniemi, the "official" hometown of Santa Claus in Finland, and Kiruna, Sweden's Arctic gem. But wait — there’s more! Other Lapland destinations like Tromsø, Norway, and other less known towns, might also be calling your name. So, which icy wonderland should you choose? Let’s break it down.

Rovaniemi, Finland, isn’t just Santa’s hometown — it’s the gateway to the Arctic, a cozy, snow-dusted city where Northern Lights dance above the rooftops and reindeer wander along frozen rivers.

We’ve stayed here several times in different seasons, and the truth is: there’s no “wrong” place to stay — only how close you want to be to nature, and how much you want to watch the aurora from bed.

That being said, it’s always better to be a bit further from city lights. And, personally, we love to have our own cabin with sauna for a true Nordic experience (you also save on food).

So here’s our handpicked list of the best hotels in Rovaniemi — from luxury spas to dreamy cabins — all with that essential Arctic magic.

Norway is one of the best places on Earth to chase the Northern Lights and enjoy breathtaking landscapes — but when you zoom into the map, the Arctic north gives you two tempting main bases: Tromsø and Alta.

Both towns promise aurora magic, Arctic adventures, and that raw, snow-dusted beauty. But which is the right one for your trip in 2026? We’ve been to both — frozen toes included — and here’s the breakdown.

👉 This article is part of our Arctic Travel Hub, where we gather all our insider tips, destinations, and stories. If you’re chasing the northern lights, also check out our Northern Lights Hub.

Spoiler alert: We have a personal favorite, but both are absolutely worth a visit.