Rovaniemi is lovely.
It’s iconic.
It’s Santa’s “official” hometown.
It’s also… completely flooded from November to early January.

Families, buses, long lines, sold-out activities, €450 reindeer rides, and prices that make reindeer reconsider their life choices.

If you're dreaming of Christmas magic without the stampede, Scandinavia is full of places that feel just as magical — sometimes more.

We’ve spent winters all over the Arctic — Kiruna, Abisko, Luleå, Alta, Tromsø, Svalbard, and Finnish Lapland (outside Rovaniemi) — and there are SO many places where the Christmas vibes are strong, the Northern Lights are bright, and the prices are (slightly) less terrifying.

And if your kids are begging for Santa, we’ve included a bonus a bit further away… but definitely off the beaten path!

Here are the best Rovaniemi alternatives, and what makes each special.

If you're planning a winter trip to Lapland, you're probably torn between magical Rovaniemi, the "official" hometown of Santa Claus in Finland, and Kiruna, Sweden's Arctic gem. But wait — there’s more! Other Lapland destinations like Tromsø, Norway, and other less known towns, might also be calling your name. So, which icy wonderland should you choose? Let’s break it down.

Rovaniemi, Finland, isn’t just Santa’s hometown — it’s the gateway to the Arctic, a cozy, snow-dusted city where Northern Lights dance above the rooftops and reindeer wander along frozen rivers.

We’ve stayed here several times in different seasons, and the truth is: there’s no “wrong” place to stay — only how close you want to be to nature, and how much you want to watch the aurora from bed.

That being said, it’s always better to be a bit further from city lights. And, personally, we love to have our own cabin with sauna for a true Nordic experience (you also save on food).

So here’s our handpicked list of the best hotels in Rovaniemi — from luxury spas to dreamy cabins — all with that essential Arctic magic.

Norway is one of the best places on Earth to chase the Northern Lights and enjoy breathtaking landscapes — but when you zoom into the map, the Arctic north gives you two tempting main bases: Tromsø and Alta.

Both towns promise aurora magic, Arctic adventures, and that raw, snow-dusted beauty. But which is the right one for your trip in 2026? We’ve been to both — frozen toes included — and here’s the breakdown.

👉 This article is part of our Arctic Travel Hub, where we gather all our insider tips, destinations, and stories. If you’re chasing the northern lights, also check out our Northern Lights Hub.

Spoiler alert: We have a personal favorite, but both are absolutely worth a visit.