There’s cold, and then there’s Lapland cold—the kind that makes the air taste clean and turns silence into music. Well, actually, there’s Svalbard cold, which takes it to another level, but that’s another story. You probably came to Swedish Lapland for the Northern Lights, but you’ll stay for the cabins that smell like pine, the saunas with a view of forever, and the hosts who still cut firewood by hand to prepare a delicious suova (Arctic Food here).

We’ve crossed Swedish Lapland roughly a dozen times, from Luleå’s frozen archipelago to Abisko’s star-soaked skies to find the best stays—those that feel remote yet reachable, wild yet warm.

Norway is one of the best places on Earth to chase the Northern Lights and enjoy breathtaking landscapes — but when you zoom into the map, the Arctic north gives you two tempting main bases: Tromsø and Alta.

Both towns promise aurora magic, Arctic adventures, and that raw, snow-dusted beauty. But which is the right one for your trip in 2025? We’ve been to both — frozen toes included — and here’s the breakdown.

👉 This article is part of our Arctic Travel Hub, where we gather all our insider tips, destinations, and stories. If you’re chasing the northern lights, also check out our Northern Lights Hub.

Spoiler alert: We have a personal favorite, but both are absolutely worth a visit.

If there’s one thing we’ve learned from our Arctic adventures, it’s that human stubbornness knows no latitude. Where most creatures call it quits, slap on some fur, and hibernate, humans build bars, churches, and—of course — saunas. Because what’s a little darkness, ice, and bone-snapping wind when there’s beer to drink, sins to confess, and steam to sweat out?

We’ve been there, frozen that — from sipping local brews in Svalbard to sweating it out in a sauna shaped like a golden egg in Sweden. So here’s our firsthand guide to the northernmost everythings—places so absurdly remote that you’ll question why (and how) they even exist.

If you're planning a winter trip to Lapland, you're probably torn between magical Rovaniemi, the "official" hometown of Santa Claus in Finland, and Kiruna, Sweden's Arctic gem. But wait — there’s more! Other Lapland destinations like Tromsø, Norway, and other less known towns, might also be calling your name. So, which icy wonderland should you choose? Let’s break it down.

Kiruna is one of our happy places.

Eli has been there no less than 6 times and counting, and it was the first Arctic destination she took Jake to when he moved to Europe.

Yet, Swedish Lapland is not the most visited. Finnish Lapland is more popular due to Rovaniemi’s Santa Village, and Norway’s Troms and Finnmark regions attract visitors from all over the world.

Find out why Kiruna is so special to us, and our best tips to explore this beautiful corner of the Arctic!