We’re unapologetically in favor of slow travel. Fewer places, more time. Staying somewhere long enough to notice how the light shifts, how silence settles in, how weather quietly dictates the pace. In the Arctic, less is often more: winding down in a sauna after a day outside, waiting for the northern lights, watching the snow fall, enjoying a “fika” by the fire.

But we also know reality.

Time off is limited. Flights and hotels aren’t cheap. And winter travel in Lapland adds friction whether you like it or not. So this guide is about experiencing Lapland well in one week — without rushing, without backtracking, and without pretending the Arctic is smaller or easier than it is.

If you’ve got more time, perfect. Stay longer.
If you’ve got seven days, this is how to make them count.

The 2025-2026 northern lights season has been exceptional so far, and one thing is clear: people aren’t just asking where to see the aurora anymore. They’re asking which kind of trip actually fits them.

Short stay or long trip?
Car or no car?
Tour or no tour?
Quiet or social?
First time or return visit?

This guide helps you choose the right northern lights destination based on your travel style, so your trip works in real life — not just on paper.

Travel in 2026 isn’t about ticking off famous places anymore. It’s about how you travel, when you go, and what kind of experience you want once you’re there.

After years of over-tourism, rising prices, and destinations that feel more like theme parks than places, travelers are making calmer, more intentional choices. And the data backs it up, as per Booking.com stats: quieter destinations, off-season travel, and colder regions are driving real bookings — not just inspiration clicks.

That makes us very happy at Penguin Trampoline, as we always encourage responsible travelling, and we are constantly looking for the perfect balance between travellers' and locals’ interests.

Here’s what’s actually shaping travel in 2026, and how to use these shifts to choose better destinations.

Seeing the northern lights is one of those travel dreams that feels almost mythic — until you start planning it and suddenly everything involves icy roads, late-night driving, weather stress, and rental car disclaimers written in very small print.

Here’s the reassuring truth: you absolutely can see the northern lights without a car. In many cases, it’s not just easier — it’s smarter. We’ve done it plenty of times — Luleå, Alta, Kiruna, Rovaniemi, etc. — as we usually don’t rent a car in winter.

This guide is for travelers who want the aurora without white-knuckle winter driving, missed turnoffs in the dark, or constant road-condition checks. We’ll show you how it works, where it works best, and how to choose accommodation and tours that do the heavy lifting for you.

Kiruna in winter feels like stepping into its own Arctic dimension — blue-hour days that stretch forever, forests that glow with frost, and nights where the sky tears open in green. We’ve returned here many times, and every time it reminds us why Swedish Lapland hits differently: it’s calm, quiet, and somehow deeply personal.

If you’re heading north, here are the winter experiences that make Kiruna unforgettable.

Kiruna holds a special place for me (Eli). That’s where my passion for the Arctic was born, back in 2007! As soon as I got off the plane, I knew it was true love at first sight. Maybe it’s the strange mix of mining town grit and Arctic wonder, or the way the Northern Lights appear right above the grocery store. Or the unpretentious authenticity, and the friendly locals.

We’ve been here seven times — long enough to watch part of the town literally move east to escape the expanding iron mine — including the church this past summer (2025). What hasn’t moved is the atmosphere: cozy cafés to warm up while watching the snow fall, locals on snowmobiles or sleds doing their grocery run, and hotels that feel built to survive winter (yes, even made of ice).

If you're planning a winter trip to Lapland, you're probably torn between magical Rovaniemi, the "official" hometown of Santa Claus in Finland, and Kiruna, Sweden's Arctic gem. But wait — there’s more! Other Lapland destinations like Tromsø, Norway, and other less known towns, might also be calling your name. So, which icy wonderland should you choose? Let’s break it down.

In Luleå, winter doesn’t whisper — it glows. Between November and March, nights stretch long enough for the Northern Lights to take over the sky, turning this quiet city on Sweden’s frozen coast into one of the Arctic’s most underrated aurora destinations.

We stayed there a week in February, and saw the aurora 3 nights in a row!

Most travelers rush north to Kiruna or Abisko — and miss Luleå’s secret: you can see the Northern Lights here without leaving civilization.

Somewhere between Stockholm’s bustle and the Arctic wilderness, Luleå glows quietly on Sweden’s northern coast. In winter, the sea freezes into an ice road, locals skate to work, and the Northern Lights shimmer above the bay. It’s peaceful, real, and a just the right amount of wild — but with great coffee and cozy beds.

Whether you’re here for the aurora, the architecture, or just a slower pace, here are the best Luleå hotels and nearby Arctic stays.

There’s cold, and then there’s Lapland cold—the kind that makes the air taste clean and turns silence into music. Well, actually, there’s Svalbard cold, which takes it to another level, but that’s another story. You probably came to Swedish Lapland for the Northern Lights, but you’ll stay for the cabins that smell like pine, the saunas with a view of forever, and the hosts who still cut firewood by hand to prepare a delicious suova (Arctic Food here).

We’ve crossed Swedish Lapland roughly a dozen times, from Luleå’s frozen archipelago to Abisko’s star-soaked skies to find the best stays—those that feel remote yet reachable, wild yet warm.

If you’ve been reading us for a while, you know we’re in love with Arctic regions. And a lot of people turn to us for advice, and even want us to go with them on an Arctic trip!.

We’ve been there. We’ve hiked across frozen tundras, stood under the shimmering Northern Lights in absolute silence, and yes, once questioned our life choices while knee-deep in snow, miles from civilization.

The Arctic isn’t just a place — it’s a feeling, a test of resilience, and a reward for those who seek the extraordinary. So, this guide is for you, adventurous penguins, and all of our friends and relatives who keep asking us stuff (we love you)!

Kiruna is one of our happy places.

Eli has been there no less than 6 times and counting, and it was the first Arctic destination she took Jake to when he moved to Europe.

Yet, Swedish Lapland is not the most visited. Finnish Lapland is more popular due to Rovaniemi’s Santa Village, and Norway’s Troms and Finnmark regions attract visitors from all over the world.

Find out why Kiruna is so special to us, and our best tips to explore this beautiful corner of the Arctic!

Sweden is always a good idea, no matter where you go.

This time, to satiate our winterlust, we decided to head a little more South than usual and spend a week in Luleå.

The largest city in Swedish Lapland seemed to have it all, with a well-connected airport, snowy landscapes, cozy cafés and restaurants, and, of course, the frozen Bothnian archipelago. It’s a university town with very few tourists — exactly our kind of places!

Ready to travel to Luleå with us?

Nordic gastronomy is still under the radar. However, after dozens of trips to Fenoscandia, we can ensure you that we tried some of the best food we ever had up North.

And there’s a good reason for this: while most of the Western world is “suffering” from processed food and a disconnection from nature, Nordic cuisine is still heavily based on natural resources and deeply rooted in tradition.

So, follow us on a delicious culinary journey through Arctic Europe!