You can’t understand Finland without sauna. You can’t understand winter without cold water.

Put the two together and something very real happens — your body resets, your mind quiets, and winter suddenly feels less like something to endure and more like something to enjoy. Yes, enjoy! For us, it feels like a high.

That’s what we experienced with StayLapland. We’ve done saunas before. We’ve done winter trips before. But it was my friends’ first ice dip. And I’m pretty sure they got as hooked as us!

In the Nordics, sauna isn’t a “wellness activity”— it’s a way of life.

Ready to dive in?

We’ll say this upfront: we usually don’t do northern lights tours.

We’re perfectly happy standing alone in the dark, refreshing forecasts, watching cloud maps like it’s a second job, and waiting patiently for the sky to make up its mind. That’s our normal rhythm.

But this Rovaniemi trip with my friends came with a few complicating factors.

We didn’t have a car. Clouds were threatening every single evening. One of my friends had never seen the northern lights. And we were staying close enough to the city that light pollution was always lurking in the background. Add a short stay to the mix, and suddenly “we’ll figure it out ourselves” starts feeling less noble and more risky.

So we booked a tour. And honestly? We’re really glad we did.

Rovaniemi in winter is… a lot.

Within about five minutes of arriving, you’ll see it: tour buses unloading at industrial speed, groups moving in formation, and yes — at least one fully grown adult dressed as an elf, enthusiastically herding people toward Santa Claus Village like it’s a festive airport security line.

But if you’re the kind of person who quietly backs away from crowds, prefers snow over shopping bags, and suspects that Lapland might have more to offer than a receipt printed with reindeer on it — good news. It absolutely does.

This article is about winter activities in Rovaniemi that don’t involve Santa. Think ice hotels that melt in spring, national parks where trees look like they’ve given up on physics, saunas followed by holes cut into frozen lakes, and nights spent waiting quietly for the sky to decide whether it feels like showing off.

We’re unapologetically in favor of slow travel. Fewer places, more time. Staying somewhere long enough to notice how the light shifts, how silence settles in, how weather quietly dictates the pace. In the Arctic, less is often more: winding down in a sauna after a day outside, waiting for the northern lights, watching the snow fall, enjoying a “fika” by the fire.

But we also know reality.

Time off is limited. Flights and hotels aren’t cheap. And winter travel in Lapland adds friction whether you like it or not. So this guide is about experiencing Lapland well in one week — without rushing, without backtracking, and without pretending the Arctic is smaller or easier than it is.

If you’ve got more time, perfect. Stay longer.
If you’ve got seven days, this is how to make them count.

Travel in 2026 isn’t about ticking off famous places anymore. It’s about how you travel, when you go, and what kind of experience you want once you’re there.

After years of over-tourism, rising prices, and destinations that feel more like theme parks than places, travelers are making calmer, more intentional choices. And the data backs it up, as per Booking.com stats: quieter destinations, off-season travel, and colder regions are driving real bookings — not just inspiration clicks.

That makes us very happy at Penguin Trampoline, as we always encourage responsible travelling, and we are constantly looking for the perfect balance between travellers' and locals’ interests.

Here’s what’s actually shaping travel in 2026, and how to use these shifts to choose better destinations.

If you're planning a winter trip to Lapland, you're probably torn between magical Rovaniemi, the "official" hometown of Santa Claus in Finland, and Kiruna, Sweden's Arctic gem. But wait — there’s more! Other Lapland destinations like Tromsø, Norway, and other less known towns, might also be calling your name. So, which icy wonderland should you choose? Let’s break it down.

Summer crowds have gone home (and we, penguins, rejoice). Temperatures are down (again, we rejoice). Winter hasn’t yet wrapped everything in snow. And in between, fall (or autumn, depending on where you’re reading this from) quietly transforms Europe’s wildest corners into glowing forests, aurora skies, and solitude you didn’t know you needed.

If you’ve ever wanted to trade pumpkin spice lattes for misty valleys, or swap city noise for the crunch of leaves under your boots, this is your season. Here are five wilderness escapes we’ve loved (or are about to explore) where fall feels like nature’s secret handshake.

Take a deep breathe in… and fall for nature with us!

If you’re yearning for the perfect fall escape, Finnish Lapland is your dream come true. Vast toundra and taiga landscapes stretching as far as the eye can see, vivid fall colors, cozy log cabins with crackling fireplaces, warm saunas, cold lakes, and the northern lights dancing overhead.

Whether you’re an intrepid adventurer or someone who just wants to snuggle up with a good book and hot cocoa, Finnish Lapland offers the perfect blend of wild and warm.

If you’ve been reading us for a while, you know we’re in love with Arctic regions. And a lot of people turn to us for advice, and even want us to go with them on an Arctic trip!.

We’ve been there. We’ve hiked across frozen tundras, stood under the shimmering Northern Lights in absolute silence, and yes, once questioned our life choices while knee-deep in snow, miles from civilization.

The Arctic isn’t just a place — it’s a feeling, a test of resilience, and a reward for those who seek the extraordinary. So, this guide is for you, adventurous penguins, and all of our friends and relatives who keep asking us stuff (we love you)!

Nordic gastronomy is still under the radar. However, after dozens of trips to Fenoscandia, we can ensure you that we tried some of the best food we ever had up North.

And there’s a good reason for this: while most of the Western world is “suffering” from processed food and a disconnection from nature, Nordic cuisine is still heavily based on natural resources and deeply rooted in tradition.

So, follow us on a delicious culinary journey through Arctic Europe!