You can’t understand Finland without sauna. You can’t understand winter without cold water.

Put the two together and something very real happens — your body resets, your mind quiets, and winter suddenly feels less like something to endure and more like something to enjoy. Yes, enjoy! For us, it feels like a high.

That’s what we experienced with StayLapland. We’ve done saunas before. We’ve done winter trips before. But it was my friends’ first ice dip. And I’m pretty sure they got as hooked as us!

In the Nordics, sauna isn’t a “wellness activity”— it’s a way of life.

Ready to dive in?

We’ll say this upfront: we usually don’t do northern lights tours.

We’re perfectly happy standing alone in the dark, refreshing forecasts, watching cloud maps like it’s a second job, and waiting patiently for the sky to make up its mind. That’s our normal rhythm.

But this Rovaniemi trip with my friends came with a few complicating factors.

We didn’t have a car. Clouds were threatening every single evening. One of my friends had never seen the northern lights. And we were staying close enough to the city that light pollution was always lurking in the background. Add a short stay to the mix, and suddenly “we’ll figure it out ourselves” starts feeling less noble and more risky.

So we booked a tour. And honestly? We’re really glad we did.

Rovaniemi in winter is… a lot.

Within about five minutes of arriving, you’ll see it: tour buses unloading at industrial speed, groups moving in formation, and yes — at least one fully grown adult dressed as an elf, enthusiastically herding people toward Santa Claus Village like it’s a festive airport security line.

But if you’re the kind of person who quietly backs away from crowds, prefers snow over shopping bags, and suspects that Lapland might have more to offer than a receipt printed with reindeer on it — good news. It absolutely does.

This article is about winter activities in Rovaniemi that don’t involve Santa. Think ice hotels that melt in spring, national parks where trees look like they’ve given up on physics, saunas followed by holes cut into frozen lakes, and nights spent waiting quietly for the sky to decide whether it feels like showing off.

We’re unapologetically in favor of slow travel. Fewer places, more time. Staying somewhere long enough to notice how the light shifts, how silence settles in, how weather quietly dictates the pace. In the Arctic, less is often more: winding down in a sauna after a day outside, waiting for the northern lights, watching the snow fall, enjoying a “fika” by the fire.

But we also know reality.

Time off is limited. Flights and hotels aren’t cheap. And winter travel in Lapland adds friction whether you like it or not. So this guide is about experiencing Lapland well in one week — without rushing, without backtracking, and without pretending the Arctic is smaller or easier than it is.

If you’ve got more time, perfect. Stay longer.
If you’ve got seven days, this is how to make them count.

The 2025-2026 northern lights season has been exceptional so far, and one thing is clear: people aren’t just asking where to see the aurora anymore. They’re asking which kind of trip actually fits them.

Short stay or long trip?
Car or no car?
Tour or no tour?
Quiet or social?
First time or return visit?

This guide helps you choose the right northern lights destination based on your travel style, so your trip works in real life — not just on paper.

Travel in 2026 isn’t about ticking off famous places anymore. It’s about how you travel, when you go, and what kind of experience you want once you’re there.

After years of over-tourism, rising prices, and destinations that feel more like theme parks than places, travelers are making calmer, more intentional choices. And the data backs it up, as per Booking.com stats: quieter destinations, off-season travel, and colder regions are driving real bookings — not just inspiration clicks.

That makes us very happy at Penguin Trampoline, as we always encourage responsible travelling, and we are constantly looking for the perfect balance between travellers' and locals’ interests.

Here’s what’s actually shaping travel in 2026, and how to use these shifts to choose better destinations.

We’ve scouted Europe’s most overlooked corners again — these are the places we’ll be talking about in 2026.

Let’s be honest — over-tourism is real, and sometimes, you just want to escape the crowds and find a place that still feels undiscovered. At least, we do, and this is why we always prefer going off the beaten path. The kind of spot where you don’t have to queue for an overpriced coffee or jostle with selfie sticks just to catch a glimpse of a landmark. It’s also a more sustainable approach to traveling!

And while we do visit famous destinations, we’re all about the hidden gems, the places that still have that raw, unfiltered magic. Here’s our hand-picked list of underrated destinations for 2026 — places we’ve actually been, places we love, and places you should definitely add to your travel plans.

Rovaniemi is lovely.
It’s iconic.
It’s Santa’s “official” hometown.
It’s also… completely flooded from November to early January.

Families, buses, long lines, sold-out activities, €450 reindeer rides, and prices that make reindeer reconsider their life choices.

If you're dreaming of Christmas magic without the stampede, Scandinavia is full of places that feel just as magical — sometimes more.

We’ve spent winters all over the Arctic — Kiruna, Abisko, Luleå, Alta, Tromsø, Svalbard, and Finnish Lapland (outside Rovaniemi) — and there are SO many places where the Christmas vibes are strong, the Northern Lights are bright, and the prices are (slightly) less terrifying.

And if your kids are begging for Santa, we’ve included a bonus a bit further away… but definitely off the beaten path!

Here are the best Rovaniemi alternatives, and what makes each special.

If you're planning a winter trip to Lapland, you're probably torn between magical Rovaniemi, the "official" hometown of Santa Claus in Finland, and Kiruna, Sweden's Arctic gem. But wait — there’s more! Other Lapland destinations like Tromsø, Norway, and other less known towns, might also be calling your name. So, which icy wonderland should you choose? Let’s break it down.

Rovaniemi, Finland, isn’t just Santa’s hometown — it’s the gateway to the Arctic, a cozy, snow-dusted city where Northern Lights dance above the rooftops and reindeer wander along frozen rivers.

We’ve stayed here several times in different seasons, and the truth is: there’s no “wrong” place to stay — only how close you want to be to nature, and how much you want to watch the aurora from bed.

That being said, it’s always better to be a bit further from city lights. And, personally, we love to have our own cabin with sauna for a true Nordic experience (you also save on food).

So here’s our handpicked list of the best hotels in Rovaniemi — from luxury spas to dreamy cabins — all with that essential Arctic magic.

If you’re yearning for the perfect fall escape, Finnish Lapland is your dream come true. Vast toundra and taiga landscapes stretching as far as the eye can see, vivid fall colors, cozy log cabins with crackling fireplaces, warm saunas, cold lakes, and the northern lights dancing overhead.

Whether you’re an intrepid adventurer or someone who just wants to snuggle up with a good book and hot cocoa, Finnish Lapland offers the perfect blend of wild and warm.

You’ve seen the photos: glass igloos glowing under green skies, cozy cabins deep in Lapland, snow hotels made entirely of ice. It all looks unreal — and it is, until you find yourself standing outside at midnight, in –25°C, watching the aurora swirl above your room.

We haven’t stayed in every one of these hotels (we’re working on it, promise), but we’ve researched them, seen many in person, and talked to travelers who’ve frozen in all the right places. Here’s our handpicked list of the best hotels in Europe to see the Northern Lights in 2025, from Norway to Finland to Sweden — plus a few bonus picks in Iceland worth every chill.

The northern lights don’t understand borders (and sometimes, neither do we). From the icy plains of Alaska to the wild Southern Ocean, auroras ripple across both hemispheres in glowing ovals of light.

If you’ve already dreamed your way through Iceland or Norway (see our Europe guide), here’s the global bucket list: the best places in the world to chase the aurora borealis — and even its southern twin, the aurora australis.

You’ve seen the photos. The swirls of green and purple. The ice hotels and starry skies. But how do you actually plan a Northern Lights trip in Europe without blowing your budget, freezing your face off, or ending up in the wrong place at the wrong time?

We’ve chased the aurora across Scandinavia and beyond — from cozy Finnish cabins to Swedish frozen lakes. We’ve waited hours in the cold, sometimes with a reward and sometimes with nothing except frostbite. We’ve tested apps, gear, and all the local tips we could get.

So, here’s our not-boring, fully practical guide to the best places to see the Northern Lights in Europe — and how to pick the one that matches your vibe.

Do you need your daily dose of nature in order to be happy? Do you dream of spending all your weekends and holidays in the wilderness? Would you enjoy seeing wild animals wandering in your backyard?

If your answers are yes, you might consider below locations to establish yourself!