We’re unapologetically in favor of slow travel. Fewer places, more time. Staying somewhere long enough to notice how the light shifts, how silence settles in, how weather quietly dictates the pace. In the Arctic, less is often more: winding down in a sauna after a day outside, waiting for the northern lights, watching the snow fall, enjoying a “fika” by the fire.

But we also know reality.

Time off is limited. Flights and hotels aren’t cheap. And winter travel in Lapland adds friction whether you like it or not. So this guide is about experiencing Lapland well in one week — without rushing, without backtracking, and without pretending the Arctic is smaller or easier than it is.

If you’ve got more time, perfect. Stay longer.
If you’ve got seven days, this is how to make them count.

The 2025-2026 northern lights season has been exceptional so far, and one thing is clear: people aren’t just asking where to see the aurora anymore. They’re asking which kind of trip actually fits them.

Short stay or long trip?
Car or no car?
Tour or no tour?
Quiet or social?
First time or return visit?

This guide helps you choose the right northern lights destination based on your travel style, so your trip works in real life — not just on paper.

Travel in 2026 isn’t about ticking off famous places anymore. It’s about how you travel, when you go, and what kind of experience you want once you’re there.

After years of over-tourism, rising prices, and destinations that feel more like theme parks than places, travelers are making calmer, more intentional choices. And the data backs it up, as per Booking.com stats: quieter destinations, off-season travel, and colder regions are driving real bookings — not just inspiration clicks.

That makes us very happy at Penguin Trampoline, as we always encourage responsible travelling, and we are constantly looking for the perfect balance between travellers' and locals’ interests.

Here’s what’s actually shaping travel in 2026, and how to use these shifts to choose better destinations.

Seeing the northern lights is one of those travel dreams that feels almost mythic — until you start planning it and suddenly everything involves icy roads, late-night driving, weather stress, and rental car disclaimers written in very small print.

Here’s the reassuring truth: you absolutely can see the northern lights without a car. In many cases, it’s not just easier — it’s smarter. We’ve done it plenty of times — Luleå, Alta, Kiruna, Rovaniemi, etc. — as we usually don’t rent a car in winter.

This guide is for travelers who want the aurora without white-knuckle winter driving, missed turnoffs in the dark, or constant road-condition checks. We’ll show you how it works, where it works best, and how to choose accommodation and tours that do the heavy lifting for you.

We’ve scouted Europe’s most overlooked corners again — these are the places we’ll be talking about in 2026.

Let’s be honest — over-tourism is real, and sometimes, you just want to escape the crowds and find a place that still feels undiscovered. At least, we do, and this is why we always prefer going off the beaten path. The kind of spot where you don’t have to queue for an overpriced coffee or jostle with selfie sticks just to catch a glimpse of a landmark. It’s also a more sustainable approach to traveling!

And while we do visit famous destinations, we’re all about the hidden gems, the places that still have that raw, unfiltered magic. Here’s our hand-picked list of underrated destinations for 2026 — places we’ve actually been, places we love, and places you should definitely add to your travel plans.

There aren’t many hotels in Abisko — and that’s exactly why we love it!
You’re staying in the middle of a national park under one of the clearest aurora skies on Earth. No city glow, no chaos, just snow, mountains and open sky.

Keep reading to find your perfect Abisko hotel — we promise you an unforgettable Swedish Lapland experience!

And if you’re here for the aurora, you’ll find our best proven tips, the science, season-by-season breakdowns, and photography settings in our full Northern Lights Hub.

We’ve chased the aurora across every corner of the Arctic — Norway, Sweden, Finland, Greenland, Alaska — and Abisko is the one place where we show up relaxed. Clear skies are simply more common here. Locals from Kiruna drive to Abisko when it's cloudy. Photographers love it. And if you’re tired of stressing about forecasts, this is where you go to calm down and actually enjoy the night.

Rovaniemi is lovely.
It’s iconic.
It’s Santa’s “official” hometown.
It’s also… completely flooded from November to early January.

Families, buses, long lines, sold-out activities, €450 reindeer rides, and prices that make reindeer reconsider their life choices.

If you're dreaming of Christmas magic without the stampede, Scandinavia is full of places that feel just as magical — sometimes more.

We’ve spent winters all over the Arctic — Kiruna, Abisko, Luleå, Alta, Tromsø, Svalbard, and Finnish Lapland (outside Rovaniemi) — and there are SO many places where the Christmas vibes are strong, the Northern Lights are bright, and the prices are (slightly) less terrifying.

And if your kids are begging for Santa, we’ve included a bonus a bit further away… but definitely off the beaten path!

Here are the best Rovaniemi alternatives, and what makes each special.

Kiruna in winter feels like stepping into its own Arctic dimension — blue-hour days that stretch forever, forests that glow with frost, and nights where the sky tears open in green. We’ve returned here many times, and every time it reminds us why Swedish Lapland hits differently: it’s calm, quiet, and somehow deeply personal.

If you’re heading north, here are the winter experiences that make Kiruna unforgettable.

Kiruna holds a special place for me (Eli). That’s where my passion for the Arctic was born, back in 2007! As soon as I got off the plane, I knew it was true love at first sight. Maybe it’s the strange mix of mining town grit and Arctic wonder, or the way the Northern Lights appear right above the grocery store. Or the unpretentious authenticity, and the friendly locals.

We’ve been here seven times — long enough to watch part of the town literally move east to escape the expanding iron mine — including the church this past summer (2025). What hasn’t moved is the atmosphere: cozy cafés to warm up while watching the snow fall, locals on snowmobiles or sleds doing their grocery run, and hotels that feel built to survive winter (yes, even made of ice).

If you're planning a winter trip to Lapland, you're probably torn between magical Rovaniemi, the "official" hometown of Santa Claus in Finland, and Kiruna, Sweden's Arctic gem. But wait — there’s more! Other Lapland destinations like Tromsø, Norway, and other less known towns, might also be calling your name. So, which icy wonderland should you choose? Let’s break it down.

In Luleå, winter doesn’t whisper — it glows. Between November and March, nights stretch long enough for the Northern Lights to take over the sky, turning this quiet city on Sweden’s frozen coast into one of the Arctic’s most underrated aurora destinations.

We stayed there a week in February, and saw the aurora 3 nights in a row!

Most travelers rush north to Kiruna or Abisko — and miss Luleå’s secret: you can see the Northern Lights here without leaving civilization.

Somewhere between Stockholm’s bustle and the Arctic wilderness, Luleå glows quietly on Sweden’s northern coast. In winter, the sea freezes into an ice road, locals skate to work, and the Northern Lights shimmer above the bay. It’s peaceful, real, and a just the right amount of wild — but with great coffee and cozy beds.

Whether you’re here for the aurora, the architecture, or just a slower pace, here are the best Luleå hotels and nearby Arctic stays.

There’s cold, and then there’s Lapland cold—the kind that makes the air taste clean and turns silence into music. Well, actually, there’s Svalbard cold, which takes it to another level, but that’s another story. You probably came to Swedish Lapland for the Northern Lights, but you’ll stay for the cabins that smell like pine, the saunas with a view of forever, and the hosts who still cut firewood by hand to prepare a delicious suova (Arctic Food here).

We’ve crossed Swedish Lapland roughly a dozen times, from Luleå’s frozen archipelago to Abisko’s star-soaked skies to find the best stays—those that feel remote yet reachable, wild yet warm.

Summer crowds have gone home (and we, penguins, rejoice). Temperatures are down (again, we rejoice). Winter hasn’t yet wrapped everything in snow. And in between, fall (or autumn, depending on where you’re reading this from) quietly transforms Europe’s wildest corners into glowing forests, aurora skies, and solitude you didn’t know you needed.

If you’ve ever wanted to trade pumpkin spice lattes for misty valleys, or swap city noise for the crunch of leaves under your boots, this is your season. Here are five wilderness escapes we’ve loved (or are about to explore) where fall feels like nature’s secret handshake.

Take a deep breathe in… and fall for nature with us!

You’ve seen the photos: glass igloos glowing under green skies, cozy cabins deep in Lapland, snow hotels made entirely of ice. It all looks unreal — and it is, until you find yourself standing outside at midnight, in –25°C, watching the aurora swirl above your room.

We haven’t stayed in every one of these hotels (we’re working on it, promise), but we’ve researched them, seen many in person, and talked to travelers who’ve frozen in all the right places. Here’s our handpicked list of the best hotels in Europe to see the Northern Lights in 2025, from Norway to Finland to Sweden — plus a few bonus picks in Iceland worth every chill.

The northern lights don’t understand borders (and sometimes, neither do we). From the icy plains of Alaska to the wild Southern Ocean, auroras ripple across both hemispheres in glowing ovals of light.

If you’ve already dreamed your way through Iceland or Norway (see our Europe guide), here’s the global bucket list: the best places in the world to chase the aurora borealis — and even its southern twin, the aurora australis.

You’ve seen the photos. The swirls of green and purple. The ice hotels and starry skies. But how do you actually plan a Northern Lights trip in Europe without blowing your budget, freezing your face off, or ending up in the wrong place at the wrong time?

We’ve chased the aurora across Scandinavia and beyond — from cozy Finnish cabins to Swedish frozen lakes. We’ve waited hours in the cold, sometimes with a reward and sometimes with nothing except frostbite. We’ve tested apps, gear, and all the local tips we could get.

So, here’s our not-boring, fully practical guide to the best places to see the Northern Lights in Europe — and how to pick the one that matches your vibe.

Spoiler alert: You won’t find Mykonos or Ibiza here. This is a deeply biased, highly personal list of European beaches we’ve actually been to — and loved enough to forget our towels (and sometimes swimsuit) for. And don’t expect just sea, sun and sand! From lava-black shores in Iceland to dreamy coves in Sardinia, here’s where to go if you’re looking for irresistible landscapes and sweet solitude (well, at least off season).

If there’s one thing we’ve learned from our Arctic adventures, it’s that human stubbornness knows no latitude. Where most creatures call it quits, slap on some fur, and hibernate, humans build bars, churches, and—of course — saunas. Because what’s a little darkness, ice, and bone-snapping wind when there’s beer to drink, sins to confess, and steam to sweat out?

We’ve been there, frozen that — from sipping local brews in Svalbard to sweating it out in a sauna shaped like a golden egg in Sweden. So here’s our firsthand guide to the northernmost everythings—places so absurdly remote that you’ll question why (and how) they even exist.