Rovaniemi sits just below the Arctic Circle and markets itself as the official hometown of Santa Claus. It’s easy to reach, well-developed, and famous worldwide.

But timing here isn’t just about temperature. In the Arctic, light changes everything. Dark winter for auroras, endless summer for midnight sun, golden autumn (ruska) for quiet forests.

And depending on when you go — and whether you stay in Rovaniemi or beyond — your experience can feel wildly different.

Let’s break it down honestly, with pros and cons of each month and season.

Rovaniemi in winter is… a lot.

Within about five minutes of arriving, you’ll see it: tour buses unloading at industrial speed, groups moving in formation, and yes — at least one fully grown adult dressed as an elf, enthusiastically herding people toward Santa Claus Village like it’s a festive airport security line.

But if you’re the kind of person who quietly backs away from crowds, prefers snow over shopping bags, and suspects that Lapland might have more to offer than a receipt printed with reindeer on it — good news. It absolutely does.

This article is about winter activities in Rovaniemi that don’t involve Santa. Think ice hotels that melt in spring, national parks where trees look like they’ve given up on physics, saunas followed by holes cut into frozen lakes, and nights spent waiting quietly for the sky to decide whether it feels like showing off.

You’ve seen the photos: glass igloos glowing under green skies, cozy cabins deep in Lapland, snow hotels made entirely of ice. It all looks unreal — and it is, until you find yourself standing outside at midnight, in –25°C, watching the aurora swirl above your room.

We haven’t stayed in every one of these hotels (we’re working on it, promise), but we’ve researched them, seen many in person, and talked to travelers who’ve frozen in all the right places. Here’s our handpicked list of the best hotels in Europe to see the Northern Lights in 2025, from Norway to Finland to Sweden — plus a few bonus picks in Iceland worth every chill.

Kiruna is one of our happy places.

Eli has been there no less than 6 times and counting, and it was the first Arctic destination she took Jake to when he moved to Europe.

Yet, Swedish Lapland is not the most visited. Finnish Lapland is more popular due to Rovaniemi’s Santa Village, and Norway’s Troms and Finnmark regions attract visitors from all over the world.

Find out why Kiruna is so special to us, and our best tips to explore this beautiful corner of the Arctic!